Traditional vs. Digital Advertising: Which suits you Business best?

Traditional media remains a significant tool in advertising despite the ubiquity of new media in the advertising space. Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.

Be that as it may, it is very crucial to carefully consider the best advertising method for your business. Companies and brands have varying audiences hence this plays a big role in determining methods of advertising, what works for Company A may not necessarily be the best option for company B. Get it?

Although traditional advertising costs more than digital advertising, some companies have found that one or two traditional media methods still work for them. For example, billboards, while expensive, may help businesses gain awareness in local operating areas. And print advertising can help some companies reach markets that include those who still read books or magazines regularly. While often positioned against one another, traditional media and new media can offer immense value when combined with one another. There’s no harm in continuing your current marketing methods if they are still working for you. It’s entirely possible to invest in both new and traditional media! However, with all of your marketing methods, you should pay attention to their performance, and do frequent evaluations so that you can scale up or down your spending appropriately.

Ponder on this question, How can Traditional Media adapt in the new Digital Age?